Posters
For a period of not less than 28 consecutive days, starting on the day after you give your application to the Licensing Authority, you must display a poster prominently on the premises to which the application relates. It must be in an exterior location so that the public can read it conveniently at any time of day. If the premises is larger than 50 metres square you must place additional posters (the same as the original) every 50 metres along the premises boundary where it is abutting any highway.

The poster must be

of a size equal or larger than A4
of a pale blue colour
printed legibly in black ink or typed in black ink in a font equal to or larger than 16.

Newspaper advertisement
You must place an advertisement in a local newspaper circulating in the vicinity of the premises on at least one occasion during the period of 10 working days starting on the day after you give your application to the Licensing Authority. When the advert has appeared you should send a copy of the page on which it appears to the Licensing Authority.

Advertisement content
Depending on the type of application the advertisements must contain the information set out below.

New applications

The proposed licensable activities or qualifying club activities
The name of the applicant or club
The postal address of the premises or club premises or, if none, a description sufficient to identify thelocation and extent of the premises.
The postal address and worldwide web address of the Licensing Authority and when the application may be inspected
The date by which an interested party or responsible authority may make representations
That representations must be made in writing
That it is an offence knowingly or recklessly to make a false statement in connection with an application and the maximum fine for the offence. Level 5 (£5,000).

Provisional statements

That representations are restricted after the issue of a provisional statement
The proposed licensable activities (where known)
The name of the applicant or club
The postal address of the premises or club premises or, if none, a description sufficient to identify the location and extent of the premises.
The postal address and worldwide web address of the Licensing Authority and when the application may be inspected
The date by which an interested party or responsible authority may make representations
That representations must be made in writing
That it is an offence knowingly or recklessly to make a false statement in connection with an application and the maximum fine for the offence. Level 5 (£5,000).

Variations

The proposed variations
The name of the applicant or club
The postal address of the premises or club premises or, if none, a description sufficient to identify the location and extent of the premises.
The postal address and worldwide web address of the Licensing Authority and when the application may be inspected
The date by which an interested party or responsible authority may make representations
That representations must be made in writing
That it is an offence knowingly or recklessly to make a false statement in connection with an application and the maximum fine for the offence. Level 5 (£5,000).

Inspecting the register
The information that should be provided in your advertisement is:
The record of this application may be inspected Monday to Friday (except Bank Holidays) at the offices of South Bucks District Council, Capswood, Oxford Road, Denham between the hours of 10.00 a.m. to noon and 2.00 p.m. to 4.00 p.m.