New Recycling And Street Cleaning Campaign Launched To Celebrate Anniversary

This month marks the 2nd anniversary of the very successful waste management and street cleansing partnership between South Bucks District Council and Verdant Group Plc. To celebrate, a new refuse, recycling and street cleansing campaign is being launched called ‘We Want You To Help Us…’

The campaign will give residents the information and encouragement they need to start recycling, or for those that recycle regularly to increase their effort that little bit more to ensure they recycle as much of their waste as possible. Look out for newly branded refuse and recycling vehicles, poster, information leaflets and campaign material throughout the district.

Since Verdant Plc began the seven year refuse, recycling and street cleansing contract in November 2007, they have taken over 25,000 tonnes of domestic refuse to landfill, and sent over 15,000 tonnes of waste for recycling and composting, and cleared nearly 3000 tonnes of rubbish off the streets. It is hoped this campaign will highlight the impact of dropping litter on our streets, as well as help South Bucks reach the County’s challenging recycling target of 40% by 2010

South Bucks District Council’s Portfolio Holder for the Environment, Councillor Bill Lidgate, says, “South Bucks residents are now recycling over a third of their waste. This is a fantastic achievement, however we face challenging recycling targets and want to ensure our district stays clean and clear of litter. A lot of money is spent picking litter up off our streets, which could be better spent on other improvements.”

“We want to build on our successes and see this new campaign as an extension of our commitment to make South Bucks a sustainable and clean place to live. We are hoping that all residents will take part and do their bit to reduce their waste, keep our streets clear of litter and go that little bit further to recycle as much as possible.”

Are you recycling all you can?