New Anti-Litter Campaign Hits The Streets

This week, pupils from High March school in Beaconsfield helped unveil the new face of South Bucks District Council’s refuse collection vehicles.

‘Bin it, don’t drop it’ is the key message designed by Reception H class following a poster competition set by South Bucks District Council back in June. The eye-catching design, which can now be seen on collection vehicles, encourages the public to help keep the streets clear from litter by putting their rubbish in a bin and not leaving it on the ground.



Councillor Bill Lidgate, Portfolio Holder for Environment says ‘Litter is such a big issue. The Council spends over £900,000 a year keeping our streets clean, the money spent clearing up litter could be better spent on other services. There are over 380 litter bins throughout the district; all it takes is for people to use them or take their litter home. ‘Bin it, don’t drop it’ - I couldn’t have said it better myself!’

The new campaign is launched during national Love Where You Live Week, a campaign by Keep Britain Tidy that encourages people to look after and take pride in their local environment. Residents can take action on litter in their community until 25th September and be in with a chance of winning £100 by entering the Pride of Bucks Awards.

Over the coming months South Bucks will be tackling various litter issues such as car litter, smoking litter and fast food litter, engaging the public with the campaign and encouraging residents to think about their littering habits.
‘We know that many South Bucks residents are incredibly proud of where they live’ says Councillor Lidgate, ‘it is about time littering became socially unacceptable.’